Marketing Wisdom

Marketing Wisdom

Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Kompella, Kartikeya (Editor)
Summary:XIII, 171 p. 14 illus., 9 illus. in color.
text
Language:English
Published: Singapore : Springer Nature Singapore : Imprint: Springer, 2019.
Edition:1st ed. 2019.
Series:Management for Professionals,
Subjects:
Telemarketing.
Internet marketing.
Marketing research.
Business intelligence.
Communication in organizations.
Customer relations > Management.
Advertising media planning.
Digital Marketing.
Market Research and Competitive Intelligence.
Corporate Communication.
Customer Relationship Management.
Media Planning.
Online Access:https://doi.org/10.1007/978-981-10-7724-1
Format: Electronic Book
Table of Contents:
  • Extreme Trust: The Competitive Necessity of Proactive Trustworthiness
  • Net Promoter Score and its Successful Application
  • Focus on ROE (Return on Empathy) to Increase ROI
  • Marketing With Meaning
  • Hidden in Plain Sight
  • The 4 A’s of Marketing
  • The 10 Principles Behind Great Great Customer Experiences
  • Who Do You Want Your Customers To Become
  • Stories Make The Difference
  • Marketing 3.0: From Products to Customers to the Human Spirit
  • Service Innovation – A Jobs To Be Done Guide.

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