Contemporary Case Studies on Fashion Production, Marketing and Operations
| Tác giả của công ty: | |
|---|---|
| Tác giả khác: | , , , |
| Tóm tắt: | XIV, 243 p. 33 illus., 23 illus. in color. text |
| Ngôn ngữ: | Tiếng Anh |
| Được phát hành: |
Singapore :
Springer Nature Singapore : Imprint: Springer,
2018.
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| Phiên bản: | 1st ed. 2018. |
| Loạt: | Springer Series in Fashion Business,
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| Những chủ đề: | |
| Truy cập trực tuyến: | https://doi.org/10.1007/978-981-10-7007-5 |
| Định dạng: | Điện tử Sách |
Mục lục:
- Part I: Fashion Production
- Chapter 1: Technological advance in fashion product development
- Chapter 2: Sustainable fashion supply chains
- Part II: Fashion Retailing and Marketing.- Chapter 3: Globalization and brand management
- Chapter 4: Retail franchising in emerging markets
- Chapter 5: Brand development in China
- Chapter 6: Social media marketing of fashion brands
- Chapter 7: Multi-channel strategy
- Part III: Fashion Business Operations.- Chapter 8: Big data and business analytics in the fashion industry
- Chapter 9: RFID adoption in the fashion industry
- Chapter 10: Fashion business as a social enterprise.