Contemporary Case Studies on Fashion Production, Marketing and Operations

Podrobná bibliografie
Korporativní autor:	SpringerLink (Online service)
Další autoři:	Chow, Pui-Sze (Editor), Chiu, Chun-Hung (Editor), C. Y. Yip, Amy (Editor), K. Y. Tang, Ailie (Editor)
Shrnutí:	XIV, 243 p. 33 illus., 23 illus. in color. text
Jazyk:	angličtina
Vydáno:	Singapore : Springer Nature Singapore : Imprint: Springer, 2018.
Vydání:	1st ed. 2018.
Edice:	Springer Series in Fashion Business,
Témata:	Marketing research. Business intelligence. Manufactures. Production management. Business logistics. Market Research and Competitive Intelligence. Machines, Tools, Processes. Production. Supply Chain Management.
On-line přístup:	https://doi.org/10.1007/978-981-10-7007-5
Médium:	Elektronický zdroj Kniha

Obsah:

Part I: Fashion Production
Chapter 1: Technological advance in fashion product development
Chapter 2: Sustainable fashion supply chains
Part II: Fashion Retailing and Marketing.- Chapter 3: Globalization and brand management
Chapter 4: Retail franchising in emerging markets
Chapter 5: Brand development in China
Chapter 6: Social media marketing of fashion brands
Chapter 7: Multi-channel strategy
Part III: Fashion Business Operations.- Chapter 8: Big data and business analytics in the fashion industry
Chapter 9: RFID adoption in the fashion industry
Chapter 10: Fashion business as a social enterprise.

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