Competitive Advantage of Customer Centricity

Competitive Advantage of Customer Centricity

Bibliographic Details
Main Author: Parniangtong, Sathit (Author)
Corporate Author: SpringerLink (Online service)
Summary:XV, 330 p. 140 illus., 35 illus. in color.
text
Language:English
Published: Singapore : Springer Nature Singapore : Imprint: Springer, 2017.
Edition:1st ed. 2017.
Series:Management for Professionals,
Subjects:
Customer relations > Management.
Strategic planning.
Leadership.
Marketing research.
Business intelligence.
Customer Relationship Management.
Business Strategy and Leadership.
Market Research and Competitive Intelligence.
Online Access:https://doi.org/10.1007/978-981-10-4442-7
Format: Electronic Book

Internet

https://doi.org/10.1007/978-981-10-4442-7

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