Trend Management How to Effectively Use Trend-Knowledge in Your Company /

Trend Management How to Effectively Use Trend-Knowledge in Your Company /

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Bibliographic Details
Main Author: Blechschmidt, Jörg (Author)
Corporate Author: SpringerLink (Online service)
Summary:X, 116 p. 15 illus., 11 illus. in color.
text
Language:English
Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2022.
Edition:1st ed. 2022.
Series:Business Guides on the Go,
Subjects:
Strategic planning.
Leadership.
Marketing.
Marketing research.
Business intelligence.
Technological innovations.
Business.
Management science.
Business Strategy and Leadership.
Market Research and Competitive Intelligence.
Innovation and Technology Management.
Business and Management.
Online Access:https://doi.org/10.1007/978-3-662-64703-5
Format: Electronic Book
Table of Contents:
  • Chapter 1. About trends in general
  • Chapter 2. Excursus: Dealing with fuzzy information
  • Chapter 3. Trend analysis in companies
  • Chapter 4. Trend research: Collecting trend information
  • Chapter 5. Trend analysis: Understanding effects
  • Chapter 6. Excursus: Thinking traps in trend analysis
  • Chapter 7. Trend study: in-depth analysis of a trend
  • Chapter 8. Trend radar: overview of relevant trends
  • Chapter 9. Trend management as a corporate function
  • Chapter 10. A word in closing.

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