Customer-Committed How to Create Outstanding Customer Experiences and Strengthen Your Brand /
| Main Author: | |
|---|---|
| Corporate Author: | |
| Summary: | XIII, 140 p. 52 illus., 1 illus. in color. text |
| Language: | English |
| Published: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer,
2025.
|
| Edition: | 1st ed. 2025. |
| Subjects: | |
| Online Access: | https://doi.org/10.1007/978-3-658-47701-1 |
| Format: | Electronic Book |
Table of Contents:
- The customer experience makes the difference
- Strategy: Establishing the foundation of a customer-connected organization
- Shaping the transformation to a customer-connected organization
- Creating customer-connected experiences
- Customer-connected brands – Best practice examples
- Summary and action needs
- Glossary.