Customer-Committed How to Create Outstanding Customer Experiences and Strengthen Your Brand /
| Autor principal: | |
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| Autor corporatiu: | |
| Sumari: | XIII, 140 p. 52 illus., 1 illus. in color. text |
| Idioma: | anglès |
| Publicat: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer,
2025.
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| Edició: | 1st ed. 2025. |
| Matèries: | |
| Accés en línia: | https://doi.org/10.1007/978-3-658-47701-1 |
| Format: | Electrònic Llibre |
Taula de continguts:
- The customer experience makes the difference
- Strategy: Establishing the foundation of a customer-connected organization
- Shaping the transformation to a customer-connected organization
- Creating customer-connected experiences
- Customer-connected brands – Best practice examples
- Summary and action needs
- Glossary.