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|a 10.1007/978-3-658-47053-1
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|a Hoffjann, Olaf.
|e author.
|4 aut
|4 http://id.loc.gov/vocabulary/relators/aut
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|a The Flight into Strategic Ambiguity
|h [electronic resource] :
|b Strategic Communication Between Ambiguity and Clarity /
|c by Olaf Hoffjann.
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|a 1st ed. 2025.
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|a Wiesbaden :
|b Springer Fachmedien Wiesbaden :
|b Imprint: Palgrave Macmillan,
|c 2025.
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|a XII, 209 p. 24 illus.
|b online resource.
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|a Introduction -- Strategic Communication between Clarity and Ambiguity Focus -- The Explosion of Societal Ambiguity -- Ambiguity Mirror Public Sphere and the Ambiguity Driver Journalism -- The Double Flight of Organizations -- Dimensions of Strategic Clarity and Ambiguity -- An Alternative Perspective: Ambiguous Practices as a Play -- Consequences of Strategic Ambiguity -- Oscillating Society.
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|a This book analyses how and why advertising, PR, and corporate and political communication make use of strategic ambiguity. This special quality of vagueness allows companies to talk about the relevance of ESG or governments to promise stability and prosperity without fully committing themselves, disappointing no one and securing every freedom. This book describes in detail the diverse practices of ambiguous strategic communication – and its opposite, strategic clarity – with many examples. For academics, it offers a detailed framework for describing and researching strategic ambiguity. For PR practitioners, it provides a toolbox for the use of strategic ambiguity. Lastly, it provides journalists with a means of recognizing and criticizing questionable strategic ambiguity. This book is a translation of the original German edition “Die Flucht in die Ambiguität”. The translation was done with the help of an artificial intelligence machine translation tool. A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. The Author Olaf Hoffjann, Prof. Dr., has been Professor of Communication Science, in particular Organizational Communication and Public Relations, at the Otto Friedrich University of Bamberg since 2019. He previously held a professorship at Ostfalia University (2011-2019) and at the Mediadesign University in Berlin (2006-2011). His research focuses on political communication, consulting communication, public relations and public affairs.
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|a Accessibility summary: This PDF does not fully comply with PDF/UA standards, but does feature limited screen reader support, described non-text content (images, graphs), bookmarks for easy navigation and searchable, selectable text. Users of assistive technologies may experience difficulty navigating or interpreting content in this document. We recognize the importance of accessibility, and we welcome queries about accessibility for any of our products. If you have a question or an access need, please get in touch with us at accessibilitysupport@springernature.com.
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|a No reading system accessibility options actively disabled
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|a Publisher contact for further accessibility information: accessibilitysupport@springernature.com
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|a Communication in organizations.
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|a Communication in politics.
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|a Journalism.
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|a Communication.
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|a Information theory.
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|a Organizational and Strategic Communication.
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|a Political Communication.
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|a Journalism.
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|a Media and Communication Theory.
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|a SpringerLink (Online service)
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|t Springer Nature eBook
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|i Printed edition:
|z 9783658470524
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|i Printed edition:
|z 9783658470548
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|u https://doi.org/10.1007/978-3-658-47053-1
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|a ZDB-2-LCM
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|a ZDB-2-SXL
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|a Literature, Cultural and Media Studies (SpringerNature-41173)
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|a Literature, Cultural and Media Studies (R0) (SpringerNature-43723)
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