The Path to Sustainable Corporate Management How to Take Responsibility for People, the Environment and the Economy /
| Main Author: | |
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| Corporate Author: | |
| Summary: | XX, 305 p. 105 illus., 104 illus. in color. text |
| Language: | English |
| Published: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer,
2024.
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| Edition: | 1st ed. 2024. |
| Subjects: | |
| Online Access: | https://doi.org/10.1007/978-3-658-43974-3 |
| Format: | Electronic Book |
Table of Contents:
- Sustainability in corporate management, marketing and brand management
- Legal framework conditions and requirements for sustainability
- Integration of sustainability concepts into the purpose definition of companies
- Sustainability potential along the entire value chain
- Sustainability potential in marketing and brand management
- Don'ts in sustainable corporate management
- Monitoring and controlling to ensure sustainable corporate management
- Development of a "green journey" for your own company.