Integrated Product and Sales Management in B2B Developing, Managing and Selling Technology Based Industrial Products Profitably /
| Main Author: | |
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| Corporate Author: | |
| Summary: | XVI, 303 p. 196 illus., 193 illus. in color. text |
| Language: | English |
| Published: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer,
2023.
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| Edition: | 1st ed. 2023. |
| Subjects: | |
| Online Access: | https://doi.org/10.1007/978-3-658-42227-1 |
| Format: | Electronic Book |
Table of Contents:
- Strategic and organizational relationship - classification of product management and sales
- Product management
- Sales management
- Customer contact and sales conversation (sales psychology and customer experience).