Multisensory Design of Retail Environments Vision, Sound, and Scent /
| Main Authors: | , , |
|---|---|
| Corporate Author: | |
| Summary: | XIV, 72 p. 16 illus. in color. text |
| Language: | English |
| Published: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer,
2023.
|
| Edition: | 1st ed. 2023. |
| Series: | Science meets Practice,
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| Subjects: | |
| Online Access: | https://doi.org/10.1007/978-3-658-41242-5 |
| Format: | Electronic Book |
Table of Contents:
- Chapter 1 Experience retail environments with (almost) all senses
- Chapter 2 Vision
- 2.1 Why visual stimuli?
- 2.2 The devil is in the details: How visual stimuli affect consumers
- 2.3 The whole is greater than the sum of its parts: How the visual context influences consumer behavior
- 2.4 Outlook on the use of augmented reality (AR) in the retail environment
- Chapter 3 Sound
- 3.1 Music influences consumer behavior, but there is nothing like the "right music"
- 3.2 Music influences the product choice: You buy what you hear
- 3.3 Music influences product perception: Feeling, tasting, and seeing what you hear
- 3.4 Music influences shopping and spending behavior
- 3.5 Recommendations for practice: Targeted vs. intuitive use of music
- 3.6 Acoustic stimuli at the point of sale: More than just background music
- 3.7 Outlook on music and sounds in online retail environments
- Chapter 4 Scent
- 4.1 Why ambient scents?
- 4.2 Scents act differently
- 4.3 The effect of warm and cool scents
- 4.4 Scents evoke specific associations
- 4.5 Ambient scents also have a long-term effect
- 4.6 Cultural preferences
- 4.7 The use of ambient scents raises ethical questions
- Chapter 5 The interaction of different sensory stimuli
- 5.1 Why combine different sensory stimuli?
- 5.2 How multisensory congruence elicits positive evaluations
- 5.3 How sensory perceptions influence one another (crossmodal correspondence)
- References.