Serving the Customer The Role of Selling and Sales /
| Corporate Author: | |
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| Other Authors: | |
| Summary: | XVIII, 388 p. 24 illus., 10 illus. in color. text |
| Language: | English |
| Published: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer,
2023.
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| Edition: | 1st ed. 2023. |
| Subjects: | |
| Online Access: | https://doi.org/10.1007/978-3-658-39072-3 |
| Format: | Electronic Book |
Table of Contents:
- Part I - Value Creation and Selling Services
- Part II - Business Negotiations and Sales in B2B
- Part III - Using Technology and Innovation to Increase Sales and Study Consumers
- Part IV - Selling More or Consuming Less?