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Neuromarketing in Business Identifying Implicit Purchase Drivers and Leveraging them for Sales /

Neuromarketing in Business Identifying Implicit Purchase Drivers and Leveraging them for Sales /

書目詳細資料
企業作者: SpringerLink (Online service)
其他作者: Briesemeister, Benny B. (Editor), Selmer, Werner Klaus (Editor)
總結:VIII, 140 p. 52 illus.
text
語言:英语
出版: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2022.
版:1st ed. 2022.
叢編:Management for Professionals,
主題:
Marketing.
Psychobiology.
Human behavior.
Economics > Psychological aspects.
Behavioral Neuroscience.
Behavioral Economics.
在線閱讀:https://doi.org/10.1007/978-3-658-35185-4
格式: 電子 電子書
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因特網

https://doi.org/10.1007/978-3-658-35185-4

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