Neuromarketing in Business Identifying Implicit Purchase Drivers and Leveraging them for Sales /

Neuromarketing in Business Identifying Implicit Purchase Drivers and Leveraging them for Sales /

Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Briesemeister, Benny B. (Editor), Selmer, Werner Klaus (Editor)
Summary:VIII, 140 p. 52 illus.
text
Language:English
Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2022.
Edition:1st ed. 2022.
Series:Management for Professionals,
Subjects:
Marketing.
Psychobiology.
Human behavior.
Economics > Psychological aspects.
Behavioral Neuroscience.
Behavioral Economics.
Online Access:https://doi.org/10.1007/978-3-658-35185-4
Format: Electronic eBook

Internet

https://doi.org/10.1007/978-3-658-35185-4

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