Neuromarketing in Business Identifying Implicit Purchase Drivers and Leveraging them for Sales /

Neuromarketing in Business Identifying Implicit Purchase Drivers and Leveraging them for Sales /

Manylion Llyfryddiaeth
Awdur Corfforaethol: SpringerLink (Online service)
Awduron Eraill: Briesemeister, Benny B. (Golygydd), Selmer, Werner Klaus (Golygydd)
Crynodeb:VIII, 140 p. 52 illus.
text
Iaith:Saesneg
Cyhoeddwyd: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2022.
Rhifyn:1st ed. 2022.
Cyfres:Management for Professionals,
Pynciau:
Marketing.
Psychobiology.
Human behavior.
Economics > Psychological aspects.
Behavioral Neuroscience.
Behavioral Economics.
Mynediad Ar-lein:https://doi.org/10.1007/978-3-658-35185-4
Fformat: Electronig Llyfr

Rhyngrwyd

https://doi.org/10.1007/978-3-658-35185-4

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