Neuromarketing in Business Identifying Implicit Purchase Drivers and Leveraging them for Sales /

Neuromarketing in Business Identifying Implicit Purchase Drivers and Leveraging them for Sales /

Dades bibliogràfiques
Autor corporatiu: SpringerLink (Online service)
Altres autors: Briesemeister, Benny B. (Editor), Selmer, Werner Klaus (Editor)
Sumari:VIII, 140 p. 52 illus.
text
Idioma:anglès
Publicat: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2022.
Edició:1st ed. 2022.
Col·lecció:Management for Professionals,
Matèries:
Marketing.
Psychobiology.
Human behavior.
Economics > Psychological aspects.
Behavioral Neuroscience.
Behavioral Economics.
Accés en línia:https://doi.org/10.1007/978-3-658-35185-4
Format: Electrònic eBook

Internet

https://doi.org/10.1007/978-3-658-35185-4

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