Neuromarketing in Business Identifying Implicit Purchase Drivers and Leveraging them for Sales /
| সংস্থা লেখক: | |
|---|---|
| অন্যান্য লেখক: | , |
| সংক্ষিপ্ত: | VIII, 140 p. 52 illus. text |
| ভাষা: | ইংরেজি |
| প্রকাশিত: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer,
2022.
|
| সংস্করন: | 1st ed. 2022. |
| মালা: | Management for Professionals,
|
| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | https://doi.org/10.1007/978-3-658-35185-4 |
| বিন্যাস: | বৈদ্যুতিক গ্রন্থ |
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- Toward an Engagement-Centric Sports Rights Valuation Model: Using Large-Scale Electrodermal Monitoring to Measure and Value Sports Broadcasting
- Love at First Click: Why Emotion Measurement Ensures the Economic Success of Online Services
- Leveraging Neuroscience-Based Insights to Improve Customer Experience
- Welcome to the Real World: Neuromarketing for the Stationary Point of Sale to Quantify the Customer Experience
- Beyond Neuromarketing: How Neuroscience Is Penetrating New Areas of Business
- Anticipated Regret in Decision-Making and Behaviour Change.