Neuromarketing in Business Identifying Implicit Purchase Drivers and Leveraging them for Sales /

Neuromarketing in Business Identifying Implicit Purchase Drivers and Leveraging them for Sales /

Détails bibliographiques
Collectivité auteur:	SpringerLink (Online service)
Autres auteurs:	Briesemeister, Benny B. (Éditeur intellectuel), Selmer, Werner Klaus (Éditeur intellectuel)
Résumé:	VIII, 140 p. 52 illus. text
Langue:	anglais
Publié:	Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2022.
Édition:	1st ed. 2022.
Collection:	Management for Professionals,
Sujets:	Marketing. Psychobiology. Human behavior. Economics > Psychological aspects. Behavioral Neuroscience. Behavioral Economics.
Accès en ligne:	https://doi.org/10.1007/978-3-658-35185-4
Format:	Électronique eBook

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