Neuromarketing in Business Identifying Implicit Purchase Drivers and Leveraging them for Sales /

Neuromarketing in Business Identifying Implicit Purchase Drivers and Leveraging them for Sales /

Dades bibliogràfiques
Autor corporatiu:	SpringerLink (Online service)
Altres autors:	Briesemeister, Benny B. (Editor), Selmer, Werner Klaus (Editor)
Sumari:	VIII, 140 p. 52 illus. text
Idioma:	anglès
Publicat:	Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2022.
Edició:	1st ed. 2022.
Col·lecció:	Management for Professionals,
Matèries:	Marketing. Psychobiology. Human behavior. Economics > Psychological aspects. Behavioral Neuroscience. Behavioral Economics.
Accés en línia:	https://doi.org/10.1007/978-3-658-35185-4
Format:	Electrònic eBook

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