Neuromarketing in Business Identifying Implicit Purchase Drivers and Leveraging them for Sales /

Neuromarketing in Business Identifying Implicit Purchase Drivers and Leveraging them for Sales /

التفاصيل البيبلوغرافية
مؤلف مشترك:	SpringerLink (Online service)
مؤلفون آخرون:	Briesemeister, Benny B. (المحرر), Selmer, Werner Klaus (المحرر)
الملخص:	VIII, 140 p. 52 illus. text
اللغة:	الإنجليزية
منشور في:	Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2022.
الطبعة:	1st ed. 2022.
سلاسل:	Management for Professionals,
الموضوعات:	Marketing. Psychobiology. Human behavior. Economics > Psychological aspects. Behavioral Neuroscience. Behavioral Economics.
الوصول للمادة أونلاين:	https://doi.org/10.1007/978-3-658-35185-4
التنسيق:	الكتروني كتاب الكتروني

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