Neuromarketing in Business Identifying Implicit Purchase Drivers and Leveraging them for Sales /

Neuromarketing in Business Identifying Implicit Purchase Drivers and Leveraging them for Sales /

書目詳細資料
企業作者:	SpringerLink (Online service)
其他作者:	Briesemeister, Benny B. (Editor), Selmer, Werner Klaus (Editor)
總結:	VIII, 140 p. 52 illus. text
語言:	英语
出版:	Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2022.
版:	1st ed. 2022.
叢編:	Management for Professionals,
主題:	Marketing. Psychobiology. Human behavior. Economics > Psychological aspects. Behavioral Neuroscience. Behavioral Economics.
在線閱讀:	https://doi.org/10.1007/978-3-658-35185-4
格式:	電子電子書

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