Through a Lens of Scarcity Health Communication in a Low-Income Context /
| Glavni autor: | |
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| Autor kompanije: | |
| Sažetak: | XXI, 387 p. 27 illus. text |
| Jezik: | engleski |
| Izdano: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer VS,
2021.
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| Izdanje: | 1st ed. 2021. |
| Serija: | Gesundheit und Gesellschaft,
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| Teme: | |
| Online pristup: | https://doi.org/10.1007/978-3-658-34914-1 |
| Format: | Elektronički Knjiga |
Sadržaj:
- Introduction
- Strategic communication
- Scarcity
- Integrating poverty influences into communication campaign development
- Sierra Leone
- A qualitative study on health communication in a low-income context (Study 1)
- Field experiment of a communication campaign on hand hygiene (Study 2)
- Conclusion. .