Through a Lens of Scarcity Health Communication in a Low-Income Context /
| Hlavní autor: | |
|---|---|
| Korporativní autor: | |
| Shrnutí: | XXI, 387 p. 27 illus. text |
| Jazyk: | angličtina |
| Vydáno: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer VS,
2021.
|
| Vydání: | 1st ed. 2021. |
| Edice: | Gesundheit und Gesellschaft,
|
| Témata: | |
| On-line přístup: | https://doi.org/10.1007/978-3-658-34914-1 |
| Médium: | Elektronický zdroj E-kniha |
Obsah:
- Introduction
- Strategic communication
- Scarcity
- Integrating poverty influences into communication campaign development
- Sierra Leone
- A qualitative study on health communication in a low-income context (Study 1)
- Field experiment of a communication campaign on hand hygiene (Study 2)
- Conclusion. .