Cross-Cultural Brand Personality and Brand Desirability An Empirical Approach to the Role of Culture on this Mediated Interplay /

Cross-Cultural Brand Personality and Brand Desirability An Empirical Approach to the Role of Culture on this Mediated Interplay /

Bibliografski detalji
Glavni autor: Vellnagel, Corinna Colette (Autor)
Autor kompanije: SpringerLink (Online service)
Sažetak:XXIII, 251 p. 88 illus.
text
Jezik:engleski
Izdano: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2020.
Izdanje:1st ed. 2020.
Serija:Markenkommunikation und Beziehungsmarketing,
Teme:
Branding (Marketing).
Consumer behavior.
Branding.
Consumer Behavior.
Online pristup:https://doi.org/10.1007/978-3-658-31178-0
Format: Elektronički Knjiga

Internet

https://doi.org/10.1007/978-3-658-31178-0

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