Cross-Cultural Brand Personality and Brand Desirability An Empirical Approach to the Role of Culture on this Mediated Interplay /
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| Summary: | XXIII, 251 p. 88 illus. text |
| Idioma: | inglés |
| Publicado: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2020.
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| Edición: | 1st ed. 2020. |
| Series: | Markenkommunikation und Beziehungsmarketing,
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| Acceso en liña: | https://doi.org/10.1007/978-3-658-31178-0 |
| Formato: | Electrónico Libro |