Cross-Cultural Brand Personality and Brand Desirability An Empirical Approach to the Role of Culture on this Mediated Interplay /
| Egile nagusia: | |
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| Erakunde egilea: | |
| Gaia: | XXIII, 251 p. 88 illus. text |
| Hizkuntza: | ingelesa |
| Argitaratua: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2020.
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| Edizioa: | 1st ed. 2020. |
| Saila: | Markenkommunikation und Beziehungsmarketing,
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| Gaiak: | |
| Sarrera elektronikoa: | https://doi.org/10.1007/978-3-658-31178-0 |
| Formatua: | Baliabide elektronikoa Liburua |