Cross-Cultural Brand Personality and Brand Desirability An Empirical Approach to the Role of Culture on this Mediated Interplay /
| Prif Awdur: | |
|---|---|
| Awdur Corfforaethol: | |
| Crynodeb: | XXIII, 251 p. 88 illus. text |
| Iaith: | Saesneg |
| Cyhoeddwyd: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2020.
|
| Rhifyn: | 1st ed. 2020. |
| Cyfres: | Markenkommunikation und Beziehungsmarketing,
|
| Pynciau: | |
| Mynediad Ar-lein: | https://doi.org/10.1007/978-3-658-31178-0 |
| Fformat: | Electronig Llyfr |