Congruency, Expectations and Consumer Behavior in Digital Environments
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| Corporate Author: | |
| Summary: | XIV, 213 p. 14 illus. text |
| Language: | English |
| Published: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2020.
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| Edition: | 1st ed. 2020. |
| Series: | Handel und Internationales Marketing Retailing and International Marketing,
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| Subjects: | |
| Online Access: | https://doi.org/10.1007/978-3-658-28421-3 |
| Format: | Electronic Book |
Table of Contents:
- Deeper Understanding of the Role of Mental Construal for Advertising Processing and Pictoral Product Presentations in Digital Environments
- Impact of Human-like Attributes on the Acceptance of Digital Voice Assistants
- More Profound Understanding of Complaint Management in the Eye of the Beholder in Online Environments
- Impact of Expectations on the Choice of eSports Event Consumption Form and Videogame Success.