Congruency, Expectations and Consumer Behavior in Digital Environments

Congruency, Expectations and Consumer Behavior in Digital Environments

Bibliographic Details
Main Author:	Nimmermann, Frederic (Author)
Corporate Author:	SpringerLink (Online service)
Summary:	XIV, 213 p. 14 illus. text
Language:	English
Published:	Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2020.
Edition:	1st ed. 2020.
Series:	Handel und Internationales Marketing Retailing and International Marketing,
Subjects:	Marketing. Electronic commerce. Sales management. E-Business. Sales and Distribution.
Online Access:	https://doi.org/10.1007/978-3-658-28421-3
Format:	Electronic Book

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