Which Customers Pay? Predicting Value Pre and Post Sales /
| Main Author: | |
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| Corporate Author: | |
| Summary: | XVII, 191 p. 33 illus. text |
| Language: | English |
| Published: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2020.
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| Edition: | 1st ed. 2020. |
| Series: | Kundenmanagement & Electronic Commerce,
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| Subjects: | |
| Online Access: | https://doi.org/10.1007/978-3-658-28137-3 |
| Format: | Electronic Book |
Table of Contents:
- Customer Relationship Management
- Organizational Buying
- Relationship Value
- Reasoning of Customers to Provide Value
- Study 1: Opportunity Management
- Study 2: Value Management
- Limitations and Managerial Implications.