Advances in Advertising Research X Multiple Touchpoints in Brand Communication /

書目詳細資料
企業作者:	SpringerLink (Online service)
其他作者:	Bigne, Enrique (Editor), Rosengren, Sara (Editor)
總結:	XI, 240 p. 34 illus. text
語言:	英语
出版:	Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2019.
版:	1st ed. 2019.
叢編:	European Advertising Academy,
主題:	Economics > Psychological aspects. Consumer behavior. Branding (Marketing). Telemarketing. Internet marketing. Economic Psychology. Consumer Behavior. Branding. Digital Marketing.
在線閱讀:	https://doi.org/10.1007/978-3-658-24878-9
格式:	電子圖書

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