Advances in Advertising Research X Multiple Touchpoints in Brand Communication /
| Müşterek Yazar: | |
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| Diğer Yazarlar: | , |
| Özet: | XI, 240 p. 34 illus. text |
| Dil: | İngilizce |
| Baskı/Yayın Bilgisi: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2019.
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| Edisyon: | 1st ed. 2019. |
| Seri Bilgileri: | European Advertising Academy,
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| Konular: | |
| Online Erişim: | https://doi.org/10.1007/978-3-658-24878-9 |
| Materyal Türü: | Elektronik Kitap |
İçindekiler:
- Digital Communications and Multiple Touchpoints
- Creativity in Advertising
- Consumer Responses to Multiple Communications.