Advances in Advertising Research X Multiple Touchpoints in Brand Communication /
| Institution som forfatter: | |
|---|---|
| Andre forfattere: | , |
| Summary: | XI, 240 p. 34 illus. text |
| Sprog: | engelsk |
| Udgivet: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2019.
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| Udgivelse: | 1st ed. 2019. |
| Serier: | European Advertising Academy,
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| Fag: | |
| Online adgang: | https://doi.org/10.1007/978-3-658-24878-9 |
| Format: | Electronisk Bog |
Indholdsfortegnelse:
- Digital Communications and Multiple Touchpoints
- Creativity in Advertising
- Consumer Responses to Multiple Communications.