Advances in Advertising Research X Multiple Touchpoints in Brand Communication /

Detalles Bibliográficos
Autor Corporativo:	SpringerLink (Online service)
Otros Autores:	Bigne, Enrique (Editor), Rosengren, Sara (Editor)
Sumario:	XI, 240 p. 34 illus. text
Lenguaje:	inglés
Publicado:	Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2019.
Edición:	1st ed. 2019.
Colección:	European Advertising Academy,
Materias:	Economics > Psychological aspects. Consumer behavior. Branding (Marketing). Telemarketing. Internet marketing. Economic Psychology. Consumer Behavior. Branding. Digital Marketing.
Acceso en línea:	https://doi.org/10.1007/978-3-658-24878-9
Formato:	Electrónico Libro

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