The Crucial Role of Domain Knowledge in Evaluating Early-Stage New Product Ideas

Bibliographic Details
Main Author: Denker, Florian (Author)
Corporate Author: SpringerLink (Online service)
Summary:XXI, 249 p. 38 illus.
text
Language:English
Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2018.
Edition:1st ed. 2018.
Series:Forschungs-/Entwicklungs-/Innovations-Management
Subjects:
Online Access:https://doi.org/10.1007/978-3-658-19784-1
Format: Electronic Book

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