The Corporate Reputation of Multinational Corporations An Analysis of Consumers’ Perceptions of Corporate Reputation and its Effects Across Nations /
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| Summary: | XX, 181 p. 10 illus. text |
| Language: | English |
| Published: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2018.
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| Edition: | 1st ed. 2018. |
| Series: | Handel und Internationales Marketing Retailing and International Marketing,
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| Online Access: | https://doi.org/10.1007/978-3-658-19764-3 |
| Format: | Electronic Book |
| Physical Description: | XX, 181 p. 10 illus. online resource. |
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| Summary: | XX, 181 p. 10 illus. text |
| ISBN: | 9783658197643 |
| ISSN: | 2626-3335 |
| DOI: | 10.1007/978-3-658-19764-3 |