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Measuring Country Image Theory, Method, and Effects /

Measuring Country Image Theory, Method, and Effects /

Dades bibliogràfiques
Autor principal: Buhmann, Alexander (Autor)
Autor corporatiu: SpringerLink (Online service)
Sumari:XVI, 147 p. 15 illus.
text
Idioma:anglès
Publicat: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer VS, 2016.
Edició:1st ed. 2016.
Matèries:
Communication.
Communication in organizations.
Media and Communication.
Corporate Communication.
Accés en línia:https://doi.org/10.1007/978-3-658-15407-3
Format: Electrònic Llibre
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Internet

https://doi.org/10.1007/978-3-658-15407-3

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