Measuring Country Image Theory, Method, and Effects /

Measuring Country Image Theory, Method, and Effects /

Bibliographic Details
Main Author:	Buhmann, Alexander (Author)
Corporate Author:	SpringerLink (Online service)
Summary:	XVI, 147 p. 15 illus. text
Language:	English
Published:	Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer VS, 2016.
Edition:	1st ed. 2016.
Subjects:	Communication. Communication in organizations. Media and Communication. Corporate Communication.
Online Access:	https://doi.org/10.1007/978-3-658-15407-3
Format:	Electronic eBook

Similar Items

The Instigatory Theory of NGO Communication Strategic Communication in Civil Society Organizations /
by: Oliveira, Evandro
Published: (2019)

Reassessing the Relationship between Marketing and Public Relations New Perspectives from the Philosophy of Science and History of Thought /
by: Dühring, Lisa
Published: (2017)

Political Media Relations Online as an Elite Phenomenon
by: Kocks, Jan Niklas
Published: (2016)

Mastering Corporate Communication A Modern Guidebook for Future-fit Strategies, Tools and Skills /
by: Lund, Anne Katrine, et al.
Published: (2024)

Present-Day Corporate Communication A Practice-Oriented, State-of-the-Art Guide /
by: Beger, Rudolf
Published: (2018)

Motivating Language Theory Effective Leader Talk in the Workplace /
by: Mayfield, Jacqueline, et al.
Published: (2018)

The Ins and Outs of Business and Professional Discourse Research Reflections on Interacting with the Workplace /
Published: (2016)

Mastering CommTech Unlocking the Potential of Digital Transformation in Corporate Communications /
Published: (2025)

Managing TV Brands with Social Media An Empirical Analysis of Television Series Brands /
by: Berz, Jennifer
Published: (2016)

Global Communication Planning Global PR Campaigns /
by: Slutskiy, Pavel
Published: (2025)

The Ministry of Truth BigTech's Influence on Facts, Feelings and Fictions /
by: Hendricks, Vincent F., et al.
Published: (2022)

Out-thinking Organizational Communications The Impact of Digital Transformation /
Published: (2017)

Digital Oratory as Discursive Practice From the Podium to the Screen /
by: Rossette-Crake, Fiona
Published: (2022)

Building Trust in Startup Communication Exploring the Interplay of Arguments and Stories in the Case of the Nikola Corporation /
by: Born, Marius
Published: (2024)

The Language of Museum Communication A Diachronic Perspective /
by: Lazzeretti, Cecilia
Published: (2016)

Under Pressure Coal Industry Rhetoric and Neoliberalism /
by: Schneider, Jen, et al.
Published: (2016)

Speaking as Women Leaders Meetings in Middle Eastern and Western Contexts /
by: Baxter, Judith, et al.
Published: (2016)

Public Relations Management in Africa Volume 2 The Practical, the Conceptual and the Empirical /
Published: (2023)

Public Relations Management in Africa Volume 1 Exploring Organisational Impact /
Published: (2023)

Leadership and the Construction of Environmental Concern
by: Tranter, Bruce, et al.
Published: (2017)

Intellectual Capital in German Non-profit Organisations An Empirical Study /
by: Blankenburg, Katrin
Published: (2018)

Social Media and Crisis Communication in the Cruise Industry Analysing the Effects of the Covid-19 Pandemic /
by: Testa, Ginevra
Published: (2025)

The Construction of Corporate Identities by Chinese and American Airlines on Social Media A Cross-Cultural Multimodal Study /
by: Hua, Ying
Published: (2024)

ESG Reporting in Corporate Communication What the EU Regulation Means for Corporate Reporting /
by: Neumann, Michael, et al.
Published: (2024)

Organizational Communication and Technology in the Time of Coronavirus Ethnographies from the First Year of the Pandemic /
Published: (2022)

Communication Excellence How to Develop, Manage and Lead Exceptional Communications /
by: Tench, Ralph, et al.
Published: (2017)

Communicating Risk
Published: (2016)

Successful Social Media and Ecommerce Strategies in the Wine Industry
by: Sznolnoki, Gergely, et al.
Published: (2016)

Narrative Organizations Making Companies Future Proof by Working With Stories /
by: Erlach, Christine, et al.
Published: (2020)

Trade Wins or Trade Wars The Perceptions and Knowledge in the Free Trade Debate /
by: Gawrońska-Nowak, Bogna, et al.
Published: (2021)

Crisis, Catastrophe, and Disaster in Organizations Managing Threats to Operations, Architecture, Brand, and Stakeholders /
by: Tafoya, Dennis W.
Published: (2020)

Change Management In The Communications Industry Change Processes In Media Companies And In Corporate Communications /
by: Kaiser, Markus, et al.
Published: (2022)

Communicating in Digital Age Corporations
by: Danielewicz-Betz, Anna
Published: (2016)

Organizational Listening and Response Attending to External Stakeholders /
by: Brandt, David Randall, et al.
Published: (2024)

Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy A Neo-Institutional Public Relations Perspective /
by: Marschlich, Sarah
Published: (2022)

Conflicts of Interest and Complexity in the Context of Organizational Communication
by: Lenk, Timo
Published: (2025)

The Evolution of Corporate Disclosure Insights on Traditional and Modern Corporate Communication /
by: Ghio, Alessandro, et al.
Published: (2020)

A Discussion on Chinese Road of NGOs Reform and Co-governance by Society /
Published: (2017)

Organisational Communication in Africa Navigating a Digitalising World /
Published: (2025)

Corporate Reputation as Strategic Intangible Asset An analysis of management processes, measurement methods and impact on bank and auditors’ decisions /
by: Vito, Diletta
Published: (2025)