The Relationship of Body Weight and Skepticism towards Advertising
| 主要作者: | |
|---|---|
| 企业作者: | |
| 总结: | XXI, 197 p. 48 illus. text |
| 语言: | 英语 |
| 出版: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2016.
|
| 版: | 1st ed. 2016. |
| 丛编: | Forschungsgruppe Konsum und Verhalten,
|
| 主题: | |
| 在线阅读: | https://doi.org/10.1007/978-3-658-14861-4 |
| 格式: | 电子 图书 |
书本目录:
- Definitions of Overweight, Self-Esteem and Skepticism towards Advertising
- Self-Esteem Theory, Social Comparison Theory and Cognitive Dissonance Theory
- Influencing Factors
- Empirical Studies and Implications.