The Relationship of Body Weight and Skepticism towards Advertising
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| Corporate Author: | |
| Summary: | XXI, 197 p. 48 illus. text |
| Language: | English |
| Published: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2016.
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| Edition: | 1st ed. 2016. |
| Series: | Forschungsgruppe Konsum und Verhalten,
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| Subjects: | |
| Online Access: | https://doi.org/10.1007/978-3-658-14861-4 |
| Format: | Electronic Book |
Table of Contents:
- Definitions of Overweight, Self-Esteem and Skepticism towards Advertising
- Self-Esteem Theory, Social Comparison Theory and Cognitive Dissonance Theory
- Influencing Factors
- Empirical Studies and Implications.