Service Fascination Gaining Competitive Advantage through Experiential Self-Service Systems /

Service Fascination Gaining Competitive Advantage through Experiential Self-Service Systems /

Bibliographic Details
Main Author:	Zagel, Christian (Author)
Corporate Author:	SpringerLink (Online service)
Summary:	XXI, 338 p. 140 illus. text
Language:	English
Published:	Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2016.
Edition:	1st ed. 2016.
Subjects:	Marketing. Technological innovations. Business information services. Innovation and Technology Management. IT in Business.
Online Access:	https://doi.org/10.1007/978-3-658-11673-6
Format:	Electronic Book

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