Strategic Employee Communication Building a Culture of Engagement /
| Співавтор: | |
|---|---|
| Інші автори: | , , , |
| Резюме: | XXIX, 321 p. 13 illus. text |
| Мова: | Англійська |
| Опубліковано: |
Cham :
Springer International Publishing : Imprint: Palgrave Macmillan,
2019.
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| Редагування: | 1st ed. 2019. |
| Предмети: | |
| Онлайн доступ: | https://doi.org/10.1007/978-3-319-97894-9 |
| Формат: | Електронний ресурс eКнига |
Зміст:
- 1. The incoherence of a solid organizational culture for liquid employees
- 2. Bodymedia theory: a value proposition for organizational culture
- 3. Organizational ethics: the challenges faced by communication and culture to change behaviours
- 4. Leadership communications with an appreciative approach in a participative culture
- 5. WhatsApp and the mediatization of informal communication in organizations
- 6. Diversity Management: an overlook on Brazil's largest companies
- 7. Behind every engagement there is always a good story
- 8. Employer branding, employee value proposition and employee experience: New approaches for people management in organizations
- 9. Internal Communications Flourishes at the Grassroots: The Growing Importance of Managers in Employee Engagement
- 10. Work, motivation and Monday mornings
- 11. Building trust from the inside out: employees and their power of influence, by DanielaSandrini Bittencourt Ferreira
- 12. Leadership communications, dialogue and communications areas: new paths for employee communications, by Viviane Regina Mansi
- 13. Social Team Building as a practice of corporate values to achieve engagement
- 14. Humanized employee communications: the possible contributions of public relations in the BIOFAST Group experience
- 15. Employee Communications Management: the role of planning and communication channels
- 16. The maturity matrix for employee communications: paving the way for a new model of organizational communications
- 17. Planning and Measurement: Propositions for the Strategic Work of Employee Communications
- 18. Communications measurement as a key-factor for organizational strategy success
- 19. On the Imperative of Planning Employee Communications: Theoretical Considerations and the Case Study of Vale
- Chapter 20. Simplification to drive relevance: GE’s moment of ‘lettinggo'
- 21. Communications agencies in practice: reflections and stories from working with clients in employee communications projects
- 22. On employee communications channels and campaigns
- 23. Corporate mobile communication: challenges and reflections in an environment of connected employees
- 24. An employee communications strategy to support the launch of a new business strategy
- 25. Rituals and the leaderships: cases of strategic use of communication campaigns for the employees.