The Spirit of Capitalism According to the Michelin Company Anthropology of an Industrial Myth /
| Main Author: | |
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| Corporate Author: | |
| Summary: | XI, 235 p. 10 illus., 7 illus. in color. text |
| Language: | English |
| Published: |
Cham :
Springer International Publishing : Imprint: Palgrave Macmillan,
2019.
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| Edition: | 1st ed. 2019. |
| Series: | Palgrave Studies in Urban Anthropology,
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| Subjects: | |
| Online Access: | https://doi.org/10.1007/978-3-319-96610-6 |
| Format: | Electronic eBook |
Table of Contents:
- 1. Introduction.-2. A Myth Built on the Manipulation of Local History and Memory
- 3. The Construction of a Myth
- 4. Reified Types of Myth and Company Ritual
- 5. The Myth and Its Justifications with the Michelin spirit: The Father, the Son and the Healthy Spirit
- 6. Transmitting the spirit
- 7. The process of Desacralisation and Feelings of Ambivalence
- 8. Conclusion.