Nonmarket Strategy in Business Organizations A Global Assessment /
| Main Author: | |
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| Corporate Author: | |
| Summary: | XVII, 205 p. 10 illus. text |
| Language: | English |
| Published: |
Cham :
Springer International Publishing : Imprint: Springer,
2019.
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| Edition: | 1st ed. 2019. |
| Subjects: | |
| Online Access: | https://doi.org/10.1007/978-3-319-93242-2 |
| Format: | Electronic Book |
Table of Contents:
- Preface
- Acknowledgements
- Chapter 1 Introduction
- Chapter 2 NMS FAQ- Chapter 3 Data Collection and Analysis
- Chapter 4 Nonmarket Strategy in the United States
- Chapter 5 Nonmarket Strategy in the United Kingdom
- Chapter 6 Nonmarket Strategy in India
- Chapter 7 Nonmarket Strategy in Mexico
- Chapter 8 Nonmarket Strategy in Venezuela
- Chapter 9 Nonmarket Strategy in Egypt
- Chapter 10 Nonmarket Strategy in China
- Chapter 11 Nonmarket Strategy in Turkey
- Chapter 12: Nonmarket Strategy in Poland
- Chapter 13 Nonmarket Strategy in Ghana
- Chapter 14 Conclusions
- References. .