Nonmarket Strategy in Business Organizations A Global Assessment /

Nonmarket Strategy in Business Organizations A Global Assessment /

Dades bibliogràfiques
Autor principal: Parnell, John A. (Autor)
Autor corporatiu: SpringerLink (Online service)
Sumari:XVII, 205 p. 10 illus.
text
Idioma:anglès
Publicat: Cham : Springer International Publishing : Imprint: Springer, 2019.
Edició:1st ed. 2019.
Matèries:
Strategic planning.
Leadership.
International economic integration.
Globalization.
Diversity in the workplace.
Marketing research.
Business intelligence.
Business Strategy and Leadership.
Emerging Markets and Globalization.
Cross-Cultural Management.
Market Research and Competitive Intelligence.
Accés en línia:https://doi.org/10.1007/978-3-319-93242-2
Format: Electrònic Llibre
Taula de continguts:
  • Preface
  • Acknowledgements
  • Chapter 1 Introduction
  • Chapter 2 NMS FAQ- Chapter 3 Data Collection and Analysis
  • Chapter 4 Nonmarket Strategy in the United States
  • Chapter 5 Nonmarket Strategy in the United Kingdom
  • Chapter 6 Nonmarket Strategy in India
  • Chapter 7 Nonmarket Strategy in Mexico
  • Chapter 8 Nonmarket Strategy in Venezuela
  • Chapter 9 Nonmarket Strategy in Egypt
  • Chapter 10 Nonmarket Strategy in China
  • Chapter 11 Nonmarket Strategy in Turkey
  • Chapter 12: Nonmarket Strategy in Poland
  • Chapter 13 Nonmarket Strategy in Ghana
  • Chapter 14 Conclusions
  • References. .

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