Nonmarket Strategy in Business Organizations A Global Assessment /

Bibliographic Details
Main Author:	Parnell, John A. (Author)
Corporate Author:	SpringerLink (Online service)
Summary:	XVII, 205 p. 10 illus. text
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Springer, 2019.
Edition:	1st ed. 2019.
Subjects:	Strategic planning. Leadership. International economic integration. Globalization. Diversity in the workplace. Marketing research. Business intelligence. Business Strategy and Leadership. Emerging Markets and Globalization. Cross-Cultural Management. Market Research and Competitive Intelligence.
Online Access:	https://doi.org/10.1007/978-3-319-93242-2
Format:	Electronic Book

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