Soft Power Made in China The Dilemmas of Online and Offline Media and Transnational Audiences /
| 主要作者: | |
|---|---|
| 企业作者: | |
| 总结: | XXI, 236 p. 18 illus., 16 illus. in color. text |
| 语言: | 英语 |
| 出版: |
Cham :
Springer International Publishing : Imprint: Palgrave Macmillan,
2018.
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| 版: | 1st ed. 2018. |
| 主题: | |
| 在线阅读: | https://doi.org/10.1007/978-3-319-93115-9 |
| 格式: | 电子 图书 |
书本目录:
- 1. Introduction
- 2. China’s Soft Power Building and Its TV Industry as a Soft Powerhouse
- 3. Foreign Markets and Professionals: The Gatekeepers
- 4. Local Embeddedness vs. China’s Soft Power: The Case of Offline Media
- 5. The Conversion Paradox in Quasi-Sinophone East Asia
- 6. The Limits of Outsourced Soft Power
- 7. Seeking Virtual Capital through Online Media in the Digital Age
- 8. Conclusions
- 9. Postscript: Envisioning the Future of China’s Soft Power.