Soft Power Made in China The Dilemmas of Online and Offline Media and Transnational Audiences /

Soft Power Made in China The Dilemmas of Online and Offline Media and Transnational Audiences /

Manylion Llyfryddiaeth
Prif Awdur: Lee, Claire Seungeun (Awdur)
Awdur Corfforaethol: SpringerLink (Online service)
Crynodeb:XXI, 236 p. 18 illus., 16 illus. in color.
text
Iaith:Saesneg
Cyhoeddwyd: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2018.
Rhifyn:1st ed. 2018.
Pynciau:
Ethnology > Asia.
Culture.
Asia > Politics and government.
Cultural policy.
Communication.
Motion pictures > Asia.
Asian Culture.
Asian Politics.
Cultural Policy and Politics.
Media and Communication.
Asian Film and TV.
Mynediad Ar-lein:https://doi.org/10.1007/978-3-319-93115-9
Fformat: Electronig Llyfr
Tabl Cynhwysion:
  • 1. Introduction
  • 2. China’s Soft Power Building and Its TV Industry as a Soft Powerhouse
  • 3. Foreign Markets and Professionals: The Gatekeepers
  • 4. Local Embeddedness vs. China’s Soft Power: The Case of Offline Media
  • 5. The Conversion Paradox in Quasi-Sinophone East Asia
  • 6. The Limits of Outsourced Soft Power
  • 7. Seeking Virtual Capital through Online Media in the Digital Age
  • 8. Conclusions
  • 9. Postscript: Envisioning the Future of China’s Soft Power.

Eitemau Tebyg