Distribution Strategy The BESTX® Method for Sustainably Managing Networks and Channels /
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| Institution som forfatter: | |
| Summary: | XVI, 216 p. 81 illus., 77 illus. in color. text |
| Sprog: | engelsk |
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Cham :
Springer International Publishing : Imprint: Springer,
2019.
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| Udgivelse: | 1st ed. 2019. |
| Serier: | Management for Professionals,
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| Online adgang: | https://doi.org/10.1007/978-3-319-91959-1 |
| Format: | Electronisk Bog |
Indholdsfortegnelse:
- Introduction to Distribution Strategy
- Phase 1 - Build the End-State Strategy
- Phase 2 - Evaluate Context: Transactional Analysis, Competition, Channels
- Phase 3 - Segment Channels and Partners
- Phase 4 - Commercial Terms Redesign. Phase 5 - Execute: Infrastructure and Tracking
- Common Pitfalls
- Business Intelligence
- Annex: Case Study - The Pharmaceutical Industry
- Final Remark. .