Advertising in Contemporary Consumer Culture

Advertising in Contemporary Consumer Culture

Bibliographic Details
Main Author: de Burgh-Woodman, Hélène (Author)
Corporate Author: SpringerLink (Online service)
Summary:IX, 273 p.
text
Language:English
Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2018.
Edition:1st ed. 2018.
Subjects:
Marketing.
Communication.
Motion pictures.
Television broadcasting.
Culture > Study and teaching.
Media and Communication.
Film and Television Studies.
Cultural Theory.
Online Access:https://doi.org/10.1007/978-3-319-77944-7
Format: Electronic Book
Table of Contents:
  • 1. Introduction
  • 2. Postmodern Culture, Convergence and Advertising
  • 3. Assemblage Thinking
  • 4. Intensities and the Singular Assemblage: Becomings
  • 5. Intensities and the Singular Assemblage: Time and Space
  • 6. Extensions and the Advertising Suite
  • 7. The Oeuvre as Assemblage
  • 8. The Assembled Advertisement and the Consumer.

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